Hardcloud Official Blog – Hardcloud Streetwear, Surf & Skate Clothing Blog


New Volcom Clothing Range 2011

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Here at Hardcloud we have always looked forward to getting the latest clothing from the guys at Volcom.

Volcom clothing is a brand that has truely grown and expanded thanks to investment into grass roots surfing and skateboarding. Volcom has always maintained its close links to rock music and art, the result is a clothing line that no longer is skate inspired. Much of the Volcom clothes line is very streetwear orientated. The new drop of Volcom includes some awesome tee shirts, and shirts. Plus the Volcom denim line always impresses us.

If you are going to buy anything this summer, then get your hands on one of our Timesoft Ultra Hoodies. These lightweight soft and very comfortable hoodies are perfect for those cooler summer evenings but thanks to the material also excellent for an autumn evening in the wind.

volcom fa jamie brown tee shirtVolcom nogard shirtvolcom easy jeansVolcom Timesoft Ultra hoody

The Volcom clothing line is always popular, here at Hardcloud we are the UKs largest Volcom retailer and we always have all the latest, belts, accessories and gifts from Volcom. Please get yourself signed up to our newsletter as we always have some amazing Volcom clothing giveaways. At the moment if you spend over £100 on Volcom clothing at Hardcloud.com we will hook you up with a BBQ set from Volcom worth £35.

Plus if your stuck for ideas on a present you need to buy someone, then get them a pair of the Volcom Puppet Art inspired socks!

Please check out our extensive Volcom mens and ladies volcom sections online now!

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Hardcloud Winter Sale 2009/10
29 December, 2009, 12:01 am
Filed under: General, Hardcloud News/Info | Tags: , , , , , , , ,

The Hardcloud winter sale is now on!

We have a huge sale across the store. Up to 75% off all the Hardcloud.com leading brands from Animal clothing, Volcom clothes, O’Neill, Hurley, Atticus, Addict, Bench and more.

Hardcloud is the UK’s number 1 surf skate and music fashion retailer! We bring you the best clothing and accessories 365 days a year! The new 2010 gear is arriving daily so please keep checking back.

We are also planning our best competitions ever for 2010 and will continue to add the best brands on the planet to our already awesome collections.

Merry Christmas and Happy New Year !

The Hardcloud Team!



Volcom Stone – Featured Artist Hovin Wang

volcom art

Hardcloud is please to present and annouce its latest offering from the wacky world of Volcom.

The Featured Artists or FA collection direct from the Volcom art Loft have created these Volcom Socks.

The Hovin Wang Featured artist socks are not just any old sock, they can also double up as a hand puppet, so loads of fun with your mates! You have 4 to choose from or why not get the lot they might be a collectors item some day. 


Hovin Wang is part of the Volcom clothing design team and is based in there art house loft. Hovin is a really talented artist and we are sure we will see his designs elsewhere in the range over the next few years. We are sure he might have had a hand in the Volcom Zip it Hoody, which is totally mental, different and loads of fun! Why not get all your mates to get one and hit the town!

For a limited time too buy any pair of shoes or item of footwear from the mens where range and receive a free pair of Volcom Socks in black and white! What a deal Volcom clothing for Free.



Volcom Snowboarding -Let the good times Roll 2009/2010

The Volcom Snowboarding Catalogue is sitting on my desk and it really is making me want to book a snowboarding Holiday.

The opening shot of Gigi Ruf and team smashing a powder field is enough reason to get the credit card out.

Volcom is also pleased to annouce that this year it has successfully acquired a patent for its Zip-Tech technology. (Again one of these moments where I am thinking why did I not come up with that its so simple and works so well). This interface lets you easily join your pants to your jacket with no gaps like on other systems, so you literally get no, none, nientie, nothing down your back. It also helps prevent ice burn that you can get when riding outback.

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What Volcom and the team Say

The team has been rocking it since 2004 so we thought we would ask them what they think about Zip-Tech?”Just zip it, nothing else compares. If you like snow down your pants zip-tech is not for you. Zip it and enjoy snowboarding. I have used zip-tech for years and would not want to use anything else. If comfort is important, zip it.” -Wille Yli- Luoma

“Riding in the NW zip tech is a must, or anywhere for that matter. I feel for people not rockin Volcom gear.” -Mark Landvik

“My day hasn’t ended with a cold wet behind in years! I rode the chair once with Wooly and out of the blue he said, ‘Seth, are you zipped in?’ I turned to him promptly and said, ‘Wooly, I always zip in.’ he replied with, ‘good, me too’ then we both laughed.” – Seth Huot

“Zip tech is the biggest break through in outerwear function since waterproofing. It creates a seamless barrier against the harsh elements and retains heat keeping you warmer and drier. I can’t imagine riding without it.” -Bryan Iguchi

“Ziptech is the sickest feature… connect your jacket and pants sealing out the weather and keeping in the warmth! Amazing!” -Bjorn Leines

Volcom prides it self in being an innovator in technical and forward thinking design, and now our US patent number 7,404,214 makes it official. To see the entire 2008/2009 Volcom Outerwear line featuring Zip-tech check out Volcom.com.

Since 1995 Volcom has celebrated creativity by giving established and aspiring artists a chance to express themselves through products. The Volcom outwear winter range has also been strongly influenced by a painting by Mike Parillo and Volcom’s resident artist. As shown by the detailed pallet of colour shown below.

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Other featured artisits in this years range are Michael Zepeda, Mark Gardner and Guerilla arts, check out there work on the web there is loads of great stuff!

As for the Latest Volcom Snowboarding clothing check it out on Hardcloud.com
Check out this sweet jacket, Super Orange.


But the Volcom ICEMAN jacket in vent colours is a winner for us.
 

So enjoy get kitted out for the season in Volcom snow clothing.



Must have Volcom Clothing

Welcome ladies, gentlemen boys and girls this is the Volcom show!

We are massive fans of the Volcom message and clothing line, Volcom add a twist to all their items, through their branding, advertising and team riders. The Music section of the brands site is well worth checking out, if you like new up and coming music. As Autumn arrives we have hand selected some real gems from our collossal range that you need to add to your wardrobe.

If you are looking for a gift for someone this is the style and look of the moment, Volcom’s Upland shirt, The plaid style shirt! A must have for all guys at the moment, smart yet casual, indoors but outdoors. This is my editors choice.

The Volcom Jeans collection is better than ever, we have selected just a few from our huge range.

 

Volcom, Volcom Stone, the Youth against establishment, Veeco, Volcomarmy are here at Hardcloud.com.

We have huge Volcom stocks of mens and ladies fashion, Enjoy the Stone!



Tweakerzine Skateboard mag
21 September, 2009, 11:42 am
Filed under: General, Industry News | Tags: , , ,

Continuing with the Hardcloud skateboarding theme this morning, I have been looking over and reviewing tweaker magazine. There are a lot of ezines appearing out there at the moment for almost all the extreme sports. I have seen them for surfing, kitesurfing, windsurfing, FMX and they all offer slightly different styles of reader and approach to articles and interviews etc.

Tweaker zine is a UK skateboarding magazine that focuses on UK riders and companies and general news from around our shores. Check out the brand below.

tweaker-oct10th-main

The magazine is well laid out and what tweakerzine does that is slightly different from other ezines is it treats each article as a separate story in its own right. You can scroll between articles/features and then look through the pages of just this feature before moving onto the next subject matter.
The biggest advantage of this is you get quick load times and I have never been waiting for new content to load if I am quick flicking the pages. This is a common problem with some of the older style readers.

Excellent articles and excellent content on the UK skateboarding scene.. Well worth checking out.
Hardcloud.com carries huge stocks of the latest skateboarding fashion from brands like Etnies, Volcom clothing, DC Shoes and more.



Geoff Rowley Back in the UK

One of the UK’s most well know and well respect professional skate boarders returned to his old stomping grounds to see some hardcore Rowley fans.

Rowley returned to the UK and visited Portsmouth’s Southsea Skatepark in September 2009. The Vans footwear and Volcom clothing rider moves to the states many years ago to master his art and also give him a larger opportunity to turn professional and earn an income from the sport he loves.

Rowley has even featured in Tony Hawks – Skateboarding game releases for playstation and xbox 360.

Below Rowley at the famous Southsea skate park snake bowl.

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Rowley has been on the Vans skateboarding team now for many years. His Rowley XLT model has been a best selling skate shoe for years. The new Vans Rowley XLT is as good as its ever been just wityh more vibrant colours.

The event at Southsea was supported by Volcom Clothing and Geoff was on available to help hand print some unique and special Volcom clothing for those that attended. For this and more information on Volcom check out The Volcom clothing site. We have a huge selection of the latest Volcom clothing in store now at hardcloud.com.

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Volcom Stress Stone!

You all remember the recent Volcom Stone promotion only at Hardcloud.com. If you ordered clothing  from our huge Volcom clothing range you received a free Volcom stress stone ideal for your desk at work.
One of our customers and a clearly an extreme sports fan based on the Monster rally car and FMX shot in the back ground sent us a photo of him testing out his Volcom stress stone. Thanks! Don’t forget if you want to send us any photo’s or pics of you in your free hardcloud gifts then send them to jonny@hardcloud.com and tell us what you’re up to.

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Hardcloud has the largest range of Volcom clothing in the UK. We work hard to select the coolist styles and designs from the Volcom Army. Hardcloud has already taken delivery of its autumn and winter Volcom clothing. Check out the latest Volcom jeans, hoodies, tshirts, jackets beanies and more.



The Beanie Style

The Beanie, wooly hat, cap, visor is a must have fashion item now. Gone are the days of just having a hat/beanie to keep your head warm. Todays styles, shapes colours and profiles all help to make up a look and style.

Beanie copy

The beanie comes from a slang word – where ‘bean’ means head.
These hats initally were woolen lined caps worn by school boys with a small visor. Early caps/beanies have developed today into two lines as we know them.
The cap or baseball cap which has grown and developed into one style of headwear. Now more commonly either a NewEra style cap with elastic base or the traditional trucker cap. Popular with sports and fashion icons alike. We all remember the huge growth of brands like Von Dutch when worn by celebrities like Ceryl Cole and David Beckham. 
Hardcloud have large stocks of both the Flexifit caps and trucker style.

Living in colder climates meant that the locals developed there own headwear like the mogolian trapper hat or the Canadian deer stalker. The rise of snow sports in the early nineties has lead to the development of knit and woven style beanies. Inspired by snow, skate and music/grunge roots. Style and function.

Hardcloud have excellent stocks of the Beanie as we now know it. From all the latest brands, Volcom, Hurley, Etnies, Billabong and more. So enjoy style and function in the latest beanies this season from simple headwarmers to the peaked beanie. Every colour from Blue to Green Via black and red in stock. A word of advice always have a beanie in your car. You never know when you will need one even in the great british summer.



Red Bull Xfighters Clothing – The Look

If your heading to the Red xfighters event you need to look good! London has some beautiful people so impress in the latest and freshest styles from the industries inspired fashion brands! So get the right look at Hardcloud.
We look after you - so this is all you need for the evening from top to toe.

Volcom Underwear and Socks

The latest DC shoe co clothing Jeans & Tee shirts.

The Etnies clothing gets better every year and these light weight hoodies are perfect for the summer when its cool but not cold.
Although the misses will probably steal this of you.

Or if you prefer a t-shirt, jacket combo, hey maybe all 3 then Hardcloud recommend this lightweight Bench jacket. You never know whats going to happen with the weather.

The Look is almost complete. Just a belt and some footwear to go and you are ready.
To bring some contrast to your look. We have a bold white belt and some super comfy Enties Angle trainers

The action sports boys and girls will love you in this look, this and loads more combos available online at Hardcloud.com.




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