Hardcloud Official Blog – Hardcloud Streetwear, Surf & Skate Clothing Blog


The Tshirt Folding Machine
24 August, 2009, 12:08 pm
Filed under: General | Tags: , , , , , , ,

If like me you have way to many tshirts and not enough hangers and space to put them all. You are going to need to watch this video. After that mammouth wash and you need fold your clothes. This is the ultimate folding machine and so simple and easy to make. Card or plastic. Its so easy!

A person can never have enough tshirts, whether your using them to go out or for hitting the beach. Tshirts are a must have item.
Hardcloud.com has a huge stock of mens and ladies tshirts and tees. We currently have over 230 in stock so you are bound to find a colour and style you like from our leading brands. Including Animal tshirts, Volcom tees, Hurley tshirts, WESC and plenty more.

Enjoy the video and let me know how you get on with your machines.



Reef – From Errr Argentina

Reef Brazil, as we came to know them. Have become the worlds most worn flip flops. Why because they are very comfy and beautifully made.

Reef was actually started by an Argentinian surfer, who left his native country to move to California to follow his passion for surfing and move closer to the industry. His brother soon followed and Reef sandals was born. The brand was known as Reef Brazil because the image and marketing clout this image portrays. Sandy beaches, blue seas and the colourful vibrant culture of South America.
Like all good surf companies there is a soul and story behind the start up of an entrepenerial business. Like Animal clothing and watch straps, Quiksilver and boardshorts. The story behind these brands has made them great combined with fresh, innovative, evolving development  and innovation. Reef always try and push the boundaries and understand the importance of individualism in a growing community and culture.

Reef now have an excellent range of slaps, flip flops, thongs, sandals. Whatever you want to call them, from golf sandals, stash pockets to bottle openers all included. Reef have also some how managed to take the innovation and unique Reef style and develop it across the range. The Reef shoes shown below are super stylish fresh warm and well made.

reef shoes copy

The Reef clothing also always continues to impress, there tees are bold, simple yet effective. They standout and thats why we love the Reef look. Hardcloud always have an extensive range on Reef clothing in store. From Reef tshirts, Reef hoodies and Jeans all helping you to style the surf, skate beach lifestyle look.



Red Bull Xfighters Clothing – The Look

If your heading to the Red xfighters event you need to look good! London has some beautiful people so impress in the latest and freshest styles from the industries inspired fashion brands! So get the right look at Hardcloud.
We look after you - so this is all you need for the evening from top to toe.

Volcom Underwear and Socks

The latest DC shoe co clothing Jeans & Tee shirts.

The Etnies clothing gets better every year and these light weight hoodies are perfect for the summer when its cool but not cold.
Although the misses will probably steal this of you.

Or if you prefer a t-shirt, jacket combo, hey maybe all 3 then Hardcloud recommend this lightweight Bench jacket. You never know whats going to happen with the weather.

The Look is almost complete. Just a belt and some footwear to go and you are ready.
To bring some contrast to your look. We have a bold white belt and some super comfy Enties Angle trainers

The action sports boys and girls will love you in this look, this and loads more combos available online at Hardcloud.com.



Hurley US Open of Surfing
22 July, 2009, 4:06 pm
Filed under: Events | Tags: , , , , , ,

Hurley’s new strapline Microphone for Youth – follows a similar stance to that of Volcom’s – Youth against establishment – Today’s youth love skating, surfing and music lifestyle even if they dont participate the masses are interested and inspired by the ability of a youth pro surfer or skater.

Microphone for youth

Hurley now one of the largest surf brands on the planet is making serious waves in the run up to the its ASP event in 4 weeks time.
The Hurley US Open 2009.

With so much undercurrent surrounding the potential new surfing tour-based on a model of – its our tour we own the rights. Can the world of surfing deny and wash their hands with the current model of surf brand rights ownership. Hurley is flexing its muscles at present despite the recession and the Kelly Slater tour headed stories. By annoucing a prize pot of $100k for the first time in Surfing history. A PR stunt for the Huntington Beach event or a wake up call to the top 45. Surfing is the brands and they help support the best surfers in the world create a stage that allows big prize pots due to the draw of huge crowds. This is a professional sport and professionals need to get paid.
Multi millionaire Slater can push back against the big brands and get heard – but the well paid pro’s need to be careful not to bite the hand that feeds them. Watch this space I think, Hurley. Volcom and Quiksilver will all use there voices when the crunch comes!

Here at Hardcloud I am really enjoying the Hurley Youtube Channel - Loads of great interviews and details about the Hurley US Open event especially the current featured video! To get yourself the latest Hurley Gear please click here.



Macbeth to the Music
20 July, 2009, 12:48 pm
Filed under: Hardcloud News/Info, Music | Tags: , , , , , , , ,

Monday has landed -
So apparently staying in the the new going out. Well if thats true the only way to do it in style is to turn off the TV and listen to some awesome tunes. Or get yourself to a Gig and let your self go!
The Hardcloud team have been looking at the new Macbeth range this morning and some exciting things to come! Macbeth the music and youth culture inspired label has a facinating tale behind its conception. At 15 Tom Delonge was given a guitar and started to play - listening to bands like NOFX, Jimmy Eats World and Fugazi inspired him that he wanted to make music.

Blink 182 was formed back in 1992 and they became big, very big. With a series of rock, pop, punk tunes and over 4 albums that any teenage skateboarder or surfer who loved Tony Hawks proskater on Psone loved! Blinks success lead to new relationships and huge wealth.
It was these relationships and Delonge’s passion for skate and music culture that inspired the creation of RLP – Really Likeable people. ‘The idea’ to help up and coming bands.  Atticus, Macbeth & Loser kids became the results of this success and collaboration.

The skate music, surf music overlap is very strong because the fan, participant or outsider enjoy both and spend a great deal of time watching the films and lifestyle inspired movies we all see in every day life. The success of these brands Macbeth footwear and Atticus clothing comes simply from good design and an inner passion from the people involved. The ranges are accessable for all but for a true fan you know the stories behind the footwear and the clothing. You want to be part of the family you want to rock out!


The Macbeth shoe line is endorsed by Delonge’s latest band – Angels & Demons, Blink of Course, Green Day, Fred Iero of My Chemical Romance and Fred Mascherino of Talking back Sunday and the Colour Fred – also have there own endorsed shoe. Check them out on Myspace, Hardcloud try and follow all our favourite bands on the site. If you have any recommendations please get in touch and tell us about them. Hardcloud as always have great stocks of the Macbeth Music inspired footwear as well as a huge range of Atticus clothing. Plug in and walk on in style with some Macbeth Footwear.



H for Hurley – Some guy called Bob!

Hurley- Who is Hurley and where did the brand come from. 


The simple fact is Hurley was set up by some chap called Bob.
Hurley has always maintained its close relationship to the beach and the lifestyle where it first was born under the watchful eye of two men. Bob Hurley was a well known surf board shaper from the 1970′s who shaped for some of the best in the world. It is his name that has helped to create the Hurley brand we know and love today. (Plus his friend and business partner has a crazy name that would have never taken off). Look it up on Hardcloud.com.

I wonder  who will be the next big surf brand in 30 years time? Will small brands still be able to reach the big time with stylish influential designs and can these same stories and adventures still exist?

Could these small brands stem from the beach core and lifestyle inspired approach to life in our busy world? After all Hurley, Volcom, Quiksilver and Animal all started from a small project with a big idea. Quiksilver as boardshorts, Animal as watch straps all for friends to start with from garages and Volcom after a mental trip of two friends who wanted the lifestyle and experience to continue forever………

Hurley and his business partner for almost 15 years ran and managed Billabong USA under license from Billabong Australia. After a time Hurley saw that Billabong USA had drifted apart from its Australian cousins and was up for Renewal. Billabong
was handed back and Hurley and co set up Hurley from Costa Rica with one mission statement freedom of expression and the last 10 years are history. What has stemmed from 40 years of surfing culture and commercial experience is an awesome range of tees, boardies, hats, hoodies and more. Hurley has the complete clothing line up for all tastes and styles.   

The team here at Hardcloud have landed an enormous delivery of all the latest Hurley 2009 Summer / Fall gear. All we know is it looks awesome with some classic Hurley inspired designs and models. Hats, beanies, tshirts and Hoods.



The Birth of the T-shirt
7 July, 2009, 12:04 pm
Filed under: Hardcloud News/Info, New Products | Tags: , , , , , , ,

The Hardcloud team are very passionate about what we sell. We are proud to offer a new line from Sutsu clothing, which uses 100% organic cotton in most of its range. (This makes these tees lightweight, super soft & very stylish for this summer).

The New sutsu tshirt range is vibrant, exciting and we are pleased to have them onboard. These are just some of our favourites.

So where did these useful garments grow from.

Wiki - A T-shirt (or tee shirt) is a shirt which is pulled on over the head to cover most of a person’s torso. very insightful. Thanks Wiki. T-shirts can be decorated with text and/or pictures, and are sometimes used to advertise. We are all human billboards helping to  spread a message.

Branded t-shirts first appeared in Florida in the 1950′s when T-shirts were branded with resort names. Tropix Togs was the first tshirt company.
As we moved through the sixties new inks were developed offering more colours and intricate designs. We will quickly move through the tie die era and onto the screen printing which still continues today. Brands now use various methods, stlyes of inks and embroidery, airbrushing and lasers to produce the t-shirts of today. Organic materials and eco friendly inks are also exciting new methods used in tshirt manufacture.

 

T-shirts have also been used to express messages on all subjects through the last 50 years as people use them to express themselves.

Why not express yourself this summer. Get a new colour or try a new brand. Hardcloud have a huge range in stock with over 130 styles to choose from in almost every colour imaginable. 
Enjoy!




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