Reef was actually started by an Argentinian surfer, who left his native country to move to California to follow his passion for surfing and move closer to the industry. His brother soon followed and Reef sandals was born. The brand was known as Reef Brazil because the image and marketing clout this image portrays. Sandy beaches, blue seas and the colourful vibrant culture of South America.
Like all good surf companies there is a soul and story behind the start up of an entrepenerial business. Like Animal clothing and watch straps, Quiksilver and boardshorts. The story behind these brands has made them great combined with fresh, innovative, evolving development  and innovation. Reef always try and push the boundaries and understand the importance of individualism in a growing community and culture.

Reef now have an excellent range of slaps, flip flops, thongs, sandals. Whatever you want to call them, from golf sandals, stash pockets to bottle openers all included. Reef have also some how managed to take the innovation and unique Reef style and develop it across the range. The Reef shoes shown below are super stylish fresh warm and well made.

The Reef clothing also always continues to impress, there tees are bold, simple yet effective. They standout and thats why we love the Reef look. Hardcloud always have an extensive range on Reef clothing in store. From Reef tshirts, Reef hoodies and Jeans all helping you to style the surf, skate beach lifestyle look.

Reef clothing are giving one lucky person in the chance to win this Van worth well over £25k. Granted it will have travelled across the UK, France, Spain, Portugal, Holland, and Italy. So plenty of salt water and wet smelly wetsuits and imagine the odd night of entertainment. 

How to enter -  simple just send in a photo or videos of you, or you and your mates surfing or capturing the essence of surfing and then the community vote for the winner. Check out the site for some already great entries.

Next stop for the Reef VW Van is the Newquay Boardmasters event in association with Relentless energy and Vans Shoes.
The California van is stopping off at all the surf and skate events across Europe in order to promote the Reef brand and team.
The VW California’s paint design and appearance has been inspired by Reefs Rayghun Retro boardies.  These boardies are bold, bright and full of creative flair so get involved.

As Worn by team riders including Mick Fanning, Bobby Martinez, Ben Bourgeois and Tonino Benson.
So if you want to look fly this this weekend at the boardmasters – get yourself kited out in all the latest Reef Clothing from the UK’s biggest dealer. www.hardcloud.com

Reef flip flops and Reef sandals are a must have for the summer. Comfort, style and function.

The weather is doing us all proud at the moment and in this heat- no one likes to wear shoes. Free your feet and strap into a pair of the latest reef sandals.

Hardcloud stock an extensive range of reef sandals and reef flip flops. We carry large stocks to ensure you can find a style and colourway to suit your needs -

Reef smart -
You have to take your folks out for dinner but want to be smart casual-or your off to the bar after a surf and need to impress.
Check out styles like the  Reef El Padre or Reef Machado.

Reef – day in day out
The Reef Leather Fannings are one of our best selling reef sandals. Super comfy and heaps of style designed with Mick himself (ASP world champion 2007).

If your heading to the beach or just to the shops these are super comfy and look awesome - These are a must have item for any beach, bbq or festival lover (when you dont have your wellies on of course). Plus never use your parents new mahogany garden furniture or teeth again! This only brings the party to you especially on the beach.

 With over 40 styles in stock now at Hardcloud.com – Free your feet – Even more reason to buy reef sandals up to 70% off all these styles and more.