Filed under: General, New Products | Tags: caps, hats, hurley, hurley clothing, hurley fashion, hurley surf, hurley tshirts, mens, tees
Hurley- Who is Hurley and where did the brand come from.
The simple fact is Hurley was set up by some chap called Bob.
Hurley has always maintained its close relationship to the beach and the lifestyle where it first was born under the watchful eye of two men. Bob Hurley was a well known surf board shaper from the 1970′s who shaped for some of the best in the world. It is his name that has helped to create the Hurley brand we know and love today. (Plus his friend and business partner has a crazy name that would have never taken off). Look it up on Hardcloud.com.
I wonder who will be the next big surf brand in 30 years time? Will small brands still be able to reach the big time with stylish influential designs and can these same stories and adventures still exist?
Could these small brands stem from the beach core and lifestyle inspired approach to life in our busy world? After all Hurley, Volcom, Quiksilver and Animal all started from a small project with a big idea. Quiksilver as boardshorts, Animal as watch straps all for friends to start with from garages and Volcom after a mental trip of two friends who wanted the lifestyle and experience to continue forever………
Hurley and his business partner for almost 15 years ran and managed Billabong USA under license from Billabong Australia. After a time Hurley saw that Billabong USA had drifted apart from its Australian cousins and was up for Renewal. Billabong
was handed back and Hurley and co set up Hurley from Costa Rica with one mission statement freedom of expression and the last 10 years are history. What has stemmed from 40 years of surfing culture and commercial experience is an awesome range of tees, boardies, hats, hoodies and more. Hurley has the complete clothing line up for all tastes and styles.
The team here at Hardcloud have landed an enormous delivery of all the latest Hurley 2009 Summer / Fall gear. All we know is it looks awesome with some classic Hurley inspired designs and models. Hats, beanies, tshirts and Hoods.
Filed under: General | Tags: boardshorts, bruce irons, mens, volcom, volcom andy irons, volcom annihilator, volcom boardies, volcom boardshorts
Its Wednesday – that can only mean one thing another board shorts insight. This week we look at Bruce Irons the man behind the boardshort. The Volcom Annihilator Boardshort
Last week we looked at the Billabong Parko endorsed boardshorts. A quick congratulations to Joel for his recent win at the Billabong Jefferies Bay pro. Where he also scored a perfect 10 with an epic wave ride and barrel. Nice one!
Volcom team member Bruce Irons is the younger brother of 3 times world champion and well know surfer Andy Irons.
Bruce has been at the top of surfing for a number of years often suffering like Parko at the hand of Kelly Slaters dominance. Bruce has yet to win the ASP tour but is famous for his other wins. In 2001 he defeated Kelly Slater to win the pipemasters then has struggled with some inconsistent results. Bruce has placed well in the Pipemasters events over the years and in 2004 won the Quiksilver in Memory of Eddie Aikau in waves over 40ft. Some great footage of this all over the web.
Bruce most well known for his huge aerial stunts did not win his first ASP event until 2008, where he one the Rip Curl Pipemasters in Bali. Finally cementing in the minds of all that Bruce is an amazing surfer. Not all surfers and their styles suit competition but results do help show your ability to sponsors on paper. Bruce is also lucky enough not only to be sponsored by Volcom but also by skate shoes company DC shoes. Hardcloud.com and the team like all our friends to look good which is why we carry all these brands, some of these items from Volcom and DC are also now on sale, with up to 70% off.
The Volcom Bruce Annihilator surf shorts boast the ultimate in boardshort technology.
These Bruce Irons signature boardies are a true collaboration of design between Bruce himself and Volcom. Volcom work closely with the riders and build everything into their specification. Made from a stretchy polyester with a micro-zip fly and classic lace fastening. Bruce obviously also has a taste for camo too, dispite his island roots.
A well made a super comfy short with all the features and detailing you would expect from Volcom. Buy now at Hardcloud.
Filed under: New Products | Tags: analog, analog clothing, dylan reider, heikki sorsa, koby abberton, mens
The Team here at Hardcloud are always trying to find more new and exciting ways to inspire you – not only from one industry but from many.
Surf, skate, snow, music and action sports they all carry some overlap, however different brands mean different things to differnt people.
Analog stems from all these sports and has a range that appeals to many.
Analog has just sent us more great summer wear in the form of tshirts, hoodies, shirts and Jackets.
Analog have a large team of riders with the likes of Koby Abberton, Dylan Reider and Heikki Sorsa covering most of the sports Analog support. Like Volcom clothing Analog draws much of its inspiration from art, graphical illustration and the environments in which its riders enjoy their craft. The new Analog summer gear at Hardcloud is also reduced in the blue line summer sale – so be quick.
If your a fan of AG and the yellow detailing within – become part of the Design Unlikely Futures.
Filed under: Hardcloud News/Info, Latest Offers | Tags: ladies, mens, reef, reef flip flops, reef footwear, reef sandals, reef shoes
Shoes, shoes, shoes – I dont think so…..
Reef flip flops and Reef sandals are a must have for the summer. Comfort, style and function.
The weather is doing us all proud at the moment and in this heat- no one likes to wear shoes. Free your feet and strap into a pair of the latest reef sandals.
Hardcloud stock an extensive range of reef sandals and reef flip flops. We carry large stocks to ensure you can find a style and colourway to suit your needs -
Reef smart -
You have to take your folks out for dinner but want to be smart casual-or your off to the bar after a surf and need to impress.
Check out styles like the Reef El Padre or Reef Machado.
Reef – day in day out
The Reef Leather Fannings are one of our best selling reef sandals. Super comfy and heaps of style designed with Mick himself (ASP world champion 2007).
If your heading to the beach or just to the shops these are super comfy and look awesome - These are a must have item for any beach, bbq or festival lover (when you dont have your wellies on of course). Plus never use your parents new mahogany garden furniture or teeth again! This only brings the party to you especially on the beach.
With over 40 styles in stock now at Hardcloud.com – Free your feet – Even more reason to buy reef sandals up to 70% off all these styles and more.
Filed under: Latest Offers, New Products | Tags: animal, animal clothes, animal clothing, animal hoodies, animal ladies, fashion, hoodys, ladies, mens, reef, reef clothing, reef tshirts, volcom, volcom clothing, volcom ladies
Its that time of year again. Summer has finally arrived in the UK. The weather at the moment is fantastic the festival season is in full swing the days are warm but the evenings can be cool.
As the sun dips behind the waves breaking around our shores and you head in after that last surf of the day. Or your attending one of the evening festivals like NASS or Wakestock, make sure you are fully prepared grab yourself a summer hoody and chill in style.
We have an excellent range of Animal hoodies and Animal clothing - check it out here and be ready for whatever the British elements may throw at you.
Its hot!!! and t-shirts, well you can never have enough clean t-shirts in every colour. We currently have some wicked coloured Reef tees in stock at some awesome prices- plus loads more from many other brands.
Volcom – Youth Against Establishment – One of the most creative surf brands in existence today. Hardcloud is the largest online stockist of Volcom clothing in the UK. Its summer and I have about 10 pairs of flip flops, you can almost select a different colour for every occasion or day of the week. Check out the current prices on our Volcom mens and Volcom ladies Flip flops and heaps more.
A hoody is something every women should carry at all times. Either to keep the rain off or keep you warm during those festival evenings and camping hangover bad hair coverups. Hardcloud have lots of ladies hoodies in stock with excellent prices across the range at the moment.
For more brands – shorts, hoodies, t-shirts, sandals, accessories and much more check out the Hardcloud.com summer sale with up to 70%.
