Hardcloud Official Blog – Hardcloud Streetwear, Surf & Skate Clothing Blog


The Tshirt Folding Machine
24 August, 2009, 12:08 pm
Filed under: General | Tags: , , , , , , ,

If like me you have way to many tshirts and not enough hangers and space to put them all. You are going to need to watch this video. After that mammouth wash and you need fold your clothes. This is the ultimate folding machine and so simple and easy to make. Card or plastic. Its so easy!

A person can never have enough tshirts, whether your using them to go out or for hitting the beach. Tshirts are a must have item.
Hardcloud.com has a huge stock of mens and ladies tshirts and tees. We currently have over 230 in stock so you are bound to find a colour and style you like from our leading brands. Including Animal tshirts, Volcom tees, Hurley tshirts, WESC and plenty more.

Enjoy the video and let me know how you get on with your machines.



Hurley US Open of Surfing
22 July, 2009, 4:06 pm
Filed under: Events | Tags: , , , , , ,

Hurley’s new strapline Microphone for Youth – follows a similar stance to that of Volcom’s – Youth against establishment – Today’s youth love skating, surfing and music lifestyle even if they dont participate the masses are interested and inspired by the ability of a youth pro surfer or skater.

Microphone for youth

Hurley now one of the largest surf brands on the planet is making serious waves in the run up to the its ASP event in 4 weeks time.
The Hurley US Open 2009.

With so much undercurrent surrounding the potential new surfing tour-based on a model of – its our tour we own the rights. Can the world of surfing deny and wash their hands with the current model of surf brand rights ownership. Hurley is flexing its muscles at present despite the recession and the Kelly Slater tour headed stories. By annoucing a prize pot of $100k for the first time in Surfing history. A PR stunt for the Huntington Beach event or a wake up call to the top 45. Surfing is the brands and they help support the best surfers in the world create a stage that allows big prize pots due to the draw of huge crowds. This is a professional sport and professionals need to get paid.
Multi millionaire Slater can push back against the big brands and get heard – but the well paid pro’s need to be careful not to bite the hand that feeds them. Watch this space I think, Hurley. Volcom and Quiksilver will all use there voices when the crunch comes!

Here at Hardcloud I am really enjoying the Hurley Youtube Channel - Loads of great interviews and details about the Hurley US Open event especially the current featured video! To get yourself the latest Hurley Gear please click here.



H for Hurley – Some guy called Bob!

Hurley- Who is Hurley and where did the brand come from. 


The simple fact is Hurley was set up by some chap called Bob.
Hurley has always maintained its close relationship to the beach and the lifestyle where it first was born under the watchful eye of two men. Bob Hurley was a well known surf board shaper from the 1970′s who shaped for some of the best in the world. It is his name that has helped to create the Hurley brand we know and love today. (Plus his friend and business partner has a crazy name that would have never taken off). Look it up on Hardcloud.com.

I wonder  who will be the next big surf brand in 30 years time? Will small brands still be able to reach the big time with stylish influential designs and can these same stories and adventures still exist?

Could these small brands stem from the beach core and lifestyle inspired approach to life in our busy world? After all Hurley, Volcom, Quiksilver and Animal all started from a small project with a big idea. Quiksilver as boardshorts, Animal as watch straps all for friends to start with from garages and Volcom after a mental trip of two friends who wanted the lifestyle and experience to continue forever………

Hurley and his business partner for almost 15 years ran and managed Billabong USA under license from Billabong Australia. After a time Hurley saw that Billabong USA had drifted apart from its Australian cousins and was up for Renewal. Billabong
was handed back and Hurley and co set up Hurley from Costa Rica with one mission statement freedom of expression and the last 10 years are history. What has stemmed from 40 years of surfing culture and commercial experience is an awesome range of tees, boardies, hats, hoodies and more. Hurley has the complete clothing line up for all tastes and styles.   

The team here at Hardcloud have landed an enormous delivery of all the latest Hurley 2009 Summer / Fall gear. All we know is it looks awesome with some classic Hurley inspired designs and models. Hats, beanies, tshirts and Hoods.




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