Filed under: General, Hardcloud News/Info | Tags: alpine stars beanie, beanie, billabong beanie, billabong clothing, etnies beanie, flexifit caps, hat, hats, hurley beanie, volcom beanie, volcom clothing
The Beanie, wooly hat, cap, visor is a must have fashion item now. Gone are the days of just having a hat/beanie to keep your head warm. Todays styles, shapes colours and profiles all help to make up a look and style.
The beanie comes from a slang word – where ‘bean’ means head.
These hats initally were woolen lined caps worn by school boys with a small visor. Early caps/beanies have developed today into two lines as we know them.
The cap or baseball cap which has grown and developed into one style of headwear. Now more commonly either a NewEra style cap with elastic base or the traditional trucker cap. Popular with sports and fashion icons alike. We all remember the huge growth of brands like Von Dutch when worn by celebrities like Ceryl Cole and David Beckham.
Hardcloud have large stocks of both the Flexifit caps and trucker style.
Living in colder climates meant that the locals developed there own headwear like the mogolian trapper hat or the Canadian deer stalker. The rise of snow sports in the early nineties has lead to the development of knit and woven style beanies. Inspired by snow, skate and music/grunge roots. Style and function.
Hardcloud have excellent stocks of the Beanie as we now know it. From all the latest brands, Volcom, Hurley, Etnies, Billabong and more. So enjoy style and function in the latest beanies this season from simple headwarmers to the peaked beanie. Every colour from Blue to Green Via black and red in stock. A word of advice always have a beanie in your car. You never know when you will need one even in the great british summer.
Filed under: General, New Products | Tags: caps, hats, hurley, hurley clothing, hurley fashion, hurley surf, hurley tshirts, mens, tees
Hurley- Who is Hurley and where did the brand come from.

The simple fact is Hurley was set up by some chap called Bob.
Hurley has always maintained its close relationship to the beach and the lifestyle where it first was born under the watchful eye of two men. Bob Hurley was a well known surf board shaper from the 1970′s who shaped for some of the best in the world. It is his name that has helped to create the Hurley brand we know and love today. (Plus his friend and business partner has a crazy name that would have never taken off). Look it up on Hardcloud.com.
I wonder who will be the next big surf brand in 30 years time? Will small brands still be able to reach the big time with stylish influential designs and can these same stories and adventures still exist?
Could these small brands stem from the beach core and lifestyle inspired approach to life in our busy world? After all Hurley, Volcom, Quiksilver and Animal all started from a small project with a big idea. Quiksilver as boardshorts, Animal as watch straps all for friends to start with from garages and Volcom after a mental trip of two friends who wanted the lifestyle and experience to continue forever………
Hurley and his business partner for almost 15 years ran and managed Billabong USA under license from Billabong Australia. After a time Hurley saw that Billabong USA had drifted apart from its Australian cousins and was up for Renewal. Billabong
was handed back and Hurley and co set up Hurley from Costa Rica with one mission statement freedom of expression and the last 10 years are history. What has stemmed from 40 years of surfing culture and commercial experience is an awesome range of tees, boardies, hats, hoodies and more. Hurley has the complete clothing line up for all tastes and styles.
The team here at Hardcloud have landed an enormous delivery of all the latest Hurley 2009 Summer / Fall gear. All we know is it looks awesome with some classic Hurley inspired designs and models. Hats, beanies, tshirts and Hoods.








