Hardcloud Official Blog – Hardcloud Streetwear, Surf & Skate Clothing Blog

Reef Brazil, as we came to know them. Have become the worlds most worn flip flops. Why because they are very comfy and beautifully made.

Reef was actually started by an Argentinian surfer, who left his native country to move to California to follow his passion for surfing and move closer to the industry. His brother soon followed and Reef sandals was born. The brand was known as Reef Brazil because the image and marketing clout this image portrays. Sandy beaches, blue seas and the colourful vibrant culture of South America.
Like all good surf companies there is a soul and story behind the start up of an entrepenerial business. Like Animal clothing and watch straps, Quiksilver and boardshorts. The story behind these brands has made them great combined with fresh, innovative, evolving development  and innovation. Reef always try and push the boundaries and understand the importance of individualism in a growing community and culture.

Reef now have an excellent range of slaps, flip flops, thongs, sandals. Whatever you want to call them, from golf sandals, stash pockets to bottle openers all included. Reef have also some how managed to take the innovation and unique Reef style and develop it across the range. The Reef shoes shown below are super stylish fresh warm and well made.

The Reef clothing also always continues to impress, there tees are bold, simple yet effective. They standout and thats why we love the Reef look. Hardcloud always have an extensive range on Reef clothing in store. From Reef tshirts, Reef hoodies and Jeans all helping you to style the surf, skate beach lifestyle look.