Filed under: General, Hardcloud News/Info | Tags: animal, animal ladies, animal online store, animal shop, animal store, back to school, backpacks, black jackets, black trainers, clothing, fashion, hardcloud, jackets, roxy, ruck sacks, volcom ladies, volcom online, volcom shop, volcom store
The team here at Hardcloud have all at some point been to school, college or uni. Some liked it some did not. For others it was a long long time ago.
Well done to all for your results, moving into year two at uni, GCSE’s. Hey you know what we mean. Pat yourself on the back and have a great new term. You only get out what you put in.
We know how important it is to look good and impress at your new school, or perhaps your returning to see your mates hey you might need to impress a certain someone.
Hardcloud has been working all hours god sends adding hundreds of products every week to ensure you have a massive selection of the latest fall clothing. We have plenty of backpacks, rucksacks, trainers, accessories and black jackets in stock. To make sure you are ready and fully kitted out. From socks and belts to rucksacks we have brands like, Volcom, Animal rucksacks, Hurley, WESC, Etnies and more.
Welcome to the Hardcloud lifestyle. These clothes will help you get the look at we have made sure not only we have the boys covered and looking good. The girls have loads of backs, backpacks, wallets and jackets to choose from. These great items are here from brands like, Animal Backpacks, Roxy bags, DC shoes and Volcom Ladies.
Enjoy! If you can’t find something or have any requests please do not hesitate to contact us and ask. We love to hear from our customers. So give us a call 0870 300 1471
Filed under: General, Hardcloud News/Info | Tags: clothing, fashion, google search, google toolbar, hardcloud, toolbar
If your a fan of Hardcloud, love Hardcloud or just like to keep up to date with our social media then this is perfect for you. Please join our community.
Hardcloud have created our very own Toolbar. Simply visit the download page http://hardcloud.ourtoolbar.com/. Download and install onto your browser, its that simple.
The Toolbar is 100% Truste safe recognised. All content is created by and 100% owned by the team here at the UK’s No1 online surf skate and music inspired fashion retailer.
Check out our toolbars awesome features.
1. Need to Search Google.co.uk then simply use the search box.
2. Want to keep up to date with the Hardcloud blog you can select from the top 10 most recent articles.
3. Love a certain brand select it and go straight to your favourite brand - buy, quickly and easily.
4. Follow us on Twitter.
5. Check out the newest and freshest products. New stock added daily!
6. Never miss out on our monthly competitions enter quickly from the tool bar.
Filed under: General, Hardcloud News/Info | Tags: fashion, hardcloud, hoodies, reef, reef clothing, reef flip flops, reef sandals, tees
Reef Brazil, as we came to know them. Have become the worlds most worn flip flops. Why because they are very comfy and beautifully made.
Reef was actually started by an Argentinian surfer, who left his native country to move to California to follow his passion for surfing and move closer to the industry. His brother soon followed and Reef sandals was born. The brand was known as Reef Brazil because the image and marketing clout this image portrays. Sandy beaches, blue seas and the colourful vibrant culture of South America.
Like all good surf companies there is a soul and story behind the start up of an entrepenerial business. Like Animal clothing and watch straps, Quiksilver and boardshorts. The story behind these brands has made them great combined with fresh, innovative, evolving development and innovation. Reef always try and push the boundaries and understand the importance of individualism in a growing community and culture.
Reef now have an excellent range of slaps, flip flops, thongs, sandals. Whatever you want to call them, from golf sandals, stash pockets to bottle openers all included. Reef have also some how managed to take the innovation and unique Reef style and develop it across the range. The Reef shoes shown below are super stylish fresh warm and well made.
The Reef clothing also always continues to impress, there tees are bold, simple yet effective. They standout and thats why we love the Reef look. Hardcloud always have an extensive range on Reef clothing in store. From Reef tshirts, Reef hoodies and Jeans all helping you to style the surf, skate beach lifestyle look.
Filed under: Events, Industry News | Tags: animal, animal clothing, boardmasters, clothing, fashion, relentless, vans
The Relentless Boardmasters is upon us – the event started yesterday, with the weather for the spectators looking perfect. However the swell forecasts do not look too positive. Only time will tell! Last years event saw some of the best swell the event has seen. With so many stormy conditions in the run up to the event. Fingers are crossed as its always good for any event especially an ASP one like this to get a result.
Very late on in the preceedings announced only a couple of days ago – Animal Clothing the UK’s largest actionsports/freesports brand has signed up to sponsor the event. It is always great to see home bread brands supporting these great UK festivals which we appear to put on quite well for a little island.
Animal clothing have signed up to be official time keeper for the ASP WQS event, whilst it’s Animal Relentless Bike tour will be on site to show off their skills. The event is growing every year. If you can’t make the next couple of days tickets are still available for the weekend and the evening entertainment over on the cliff at watergate bay.
To make sure you are hooked up with all the latest mens animal clothing and ladies animal clothing and loads more of the coolist surf brands be sure to visit us before you head down.
Filed under: General | Tags: bmx, clothing, etnies, fashion, shoes, skate, wakeboarding
I was having a chat with a friend of mine early today about boardsport clique’s culture and subcultures.
This stemmed from a conversation about Etnies shoes and where the name came from. Being a bit of a brand nerd I gave him the lowdown of this brands conception – Enties shoes was originally called Etnics (Ethnics) which seamed appropriate for the skateboarding small tribes/subcultures that were created from groups of guys out on the streets finding new places to ride through the early to mid 80′s from America to Europe.
Enties has now gone on to create some wicked shoes for skateboarders, surfers, wakeboarders and BMXers all inspired by being part of their own subculture in the larger industry culture. In todays world what you wear as a person says a lot about you! And on your feet even more!
Surfing has probably the most well known culture due to its underlying size, Etnies clothing and shoes quickly spread through the skating culture and into surfing. Surfing and skateboarding carry a similar culture and influence.
Surfing does also benefit from one its age two its green credentials/links with the soul of the sea and the elements but also its global presence. Apart from the locals culture in surfing which can be rife and slightly agressive on the whole surfers are a very social and accepting of new and old water users.
Our conversation stemmed from Wakeboarding a younger and newer sport that tends to carry a slightly younger and more cliquey front.
This appears to come out in its media and icons. Recent developments within the sport have taken it into urban zones which I think has helped it to shed its clique subculture and take boat riding to the masses in the form of cable tows and winches! This is only a benefit for wakeboarding and the action sports industry as a whole which has been dominated by skating, BMX and FMX.
New sports/disciplines help keep things fresh. Shawn White did this with skate boarding and snowboarding. I can wait for this from skaters, snowboarders and surfers, wakeboarding in city competitions. It is this new culture of urban events that is helping to help our culture grow worldwide.
Check out some items I found where summer meets winter. and Red Bull Wake the line.
Hardcloud has skated around the Etnies warehouse to bring you the latest shoes and clothing. Find out more here.
Filed under: General, Videos | Tags: fashion, shoes, skate shoes, surf, surfing
As our Hardcloud blog develops we want to encompass all the sports and activities that you are readers enjoy.
The team here at Hardcloud have all at some stage picked up a skateboard and had a go. Surfing and skateboarding have their roots firmly interlocked as many early surfers also enjoy the flow and movement of skateboarding. Both sports have obviously grown and developed over the past 50 years with new technologies and disciplines.
Skateboarding fashion has its roots linked closely with music in the form of punk, rock and metal. It also takes influences from urban and surf lifestyle culture. Enjoy this gem of a video from 1975 about skateboard safety – this is where it all began.
If skateboarders had an equivilent of the surfers boardshort it would most definately be the skate shoe. Skate shoes have become so important and the R&D involved in the shoes we use today has been huge. The Era was designed back in the 1970′s in collaboration with skaters Tony Alva and Stacy Peralta and was designed to be hardwearing yet cool. An example of the now modern but re-released Vans Era.
The Era and Vans also became a favourite for BMXers due to its cool image soft nature and flexibility which riders began to recognise and love. Professional riders like to feel at one with their board or bike and this shoe helps them to achieve this. If it aint broke dont fix it even after forty years! Vans has grown from its early days into one of the most well know shoe brands in the world. Hardcloud.com has excellent stocks of Vans, Globe, Etnies, DC and more – all inspired and designed for skate, fashion and riding!
Filed under: Events | Tags: clothing, fashion, hurley, hurley us open, surfing, tees, tshirts
Hurley’s new strapline Microphone for Youth – follows a similar stance to that of Volcom’s – Youth against establishment – Today’s youth love skating, surfing and music lifestyle even if they dont participate the masses are interested and inspired by the ability of a youth pro surfer or skater.
Hurley now one of the largest surf brands on the planet is making serious waves in the run up to the its ASP event in 4 weeks time.
The Hurley US Open 2009.
With so much undercurrent surrounding the potential new surfing tour-based on a model of – its our tour we own the rights. Can the world of surfing deny and wash their hands with the current model of surf brand rights ownership. Hurley is flexing its muscles at present despite the recession and the Kelly Slater tour headed stories. By annoucing a prize pot of $100k for the first time in Surfing history. A PR stunt for the Huntington Beach event or a wake up call to the top 45. Surfing is the brands and they help support the best surfers in the world create a stage that allows big prize pots due to the draw of huge crowds. This is a professional sport and professionals need to get paid.
Multi millionaire Slater can push back against the big brands and get heard – but the well paid pro’s need to be careful not to bite the hand that feeds them. Watch this space I think, Hurley. Volcom and Quiksilver will all use there voices when the crunch comes!
Here at Hardcloud I am really enjoying the Hurley Youtube Channel - Loads of great interviews and details about the Hurley US Open event especially the current featured video! To get yourself the latest Hurley Gear please click here.
Filed under: Hardcloud News/Info, Music | Tags: angels and demons, clothing, fashion, macbeth, Music, shoes, skate shoes, tees, tshirts
Monday has landed -
So apparently staying in the the new going out. Well if thats true the only way to do it in style is to turn off the TV and listen to some awesome tunes. Or get yourself to a Gig and let your self go!
The Hardcloud team have been looking at the new Macbeth range this morning and some exciting things to come! Macbeth the music and youth culture inspired label has a facinating tale behind its conception. At 15 Tom Delonge was given a guitar and started to play - listening to bands like NOFX, Jimmy Eats World and Fugazi inspired him that he wanted to make music.
Blink 182 was formed back in 1992 and they became big, very big. With a series of rock, pop, punk tunes and over 4 albums that any teenage skateboarder or surfer who loved Tony Hawks proskater on Psone loved! Blinks success lead to new relationships and huge wealth.
It was these relationships and Delonge’s passion for skate and music culture that inspired the creation of RLP – Really Likeable people. ‘The idea’ to help up and coming bands. Atticus, Macbeth & Loser kids became the results of this success and collaboration.
The skate music, surf music overlap is very strong because the fan, participant or outsider enjoy both and spend a great deal of time watching the films and lifestyle inspired movies we all see in every day life. The success of these brands Macbeth footwear and Atticus clothing comes simply from good design and an inner passion from the people involved. The ranges are accessable for all but for a true fan you know the stories behind the footwear and the clothing. You want to be part of the family you want to rock out!
The Macbeth shoe line is endorsed by Delonge’s latest band – Angels & Demons, Blink of Course, Green Day, Fred Iero of My Chemical Romance and Fred Mascherino of Talking back Sunday and the Colour Fred – also have there own endorsed shoe. Check them out on Myspace, Hardcloud try and follow all our favourite bands on the site. If you have any recommendations please get in touch and tell us about them. Hardcloud as always have great stocks of the Macbeth Music inspired footwear as well as a huge range of Atticus clothing. Plug in and walk on in style with some Macbeth Footwear.
Filed under: Hardcloud News/Info, New Products | Tags: fashion, headphones, wesc, wesc bongo, wesc earphones, wesc flute, wesc headphones
We here at Hardcloud (Like what I did there) have just taken a huge delivery of what can only be described as the sweetest looking – urban street headphones from WESC -
WE are the Superlative Conspiracy- is defined as a secret plan to do something REALLY bad, harmful, or dangerous. Surfing, skating or any other action sport can encompass any of these. Although tube surfing does not count – its not extreme at all. I have tried it!
WESC – Is a Swedish clothing and accessories brand which has branched out into the world of sound. In this case colourful fashion sound. There new range are the number one pimp your ipod accessory. Get rid of those poor white Apple earphones and dial into your favourite tracks with WESC – Real Headphones for real people.
Big bold earphones are the thing to have now – better sound and more depth to the bass – designed to fit the individual and the lifestyle.
WESC describe these Bongo’s -
Taps to that era with beatniks and poetry reads that would use them to provide accents during pauses in coffeehouses without logos. The Bongo gives immaculate clarity and that phat bass. Yeah for sure worth ruining that afro of yours.
If your not into big gigs – We also have the WESC – Flute -
Yes far from baroque this phenomenal earphone offers you the best. Ergonomic and lightweight, A crave for Audio junkies and the discreet conscious fashion freak.
Your ears have never looked sexier
Here at Hardcloud we have these models and more in stock now with models across the range to suit all fashion directions and price budgets. Find something for yourself or ideal as a gift.
Filed under: Hardcloud News/Info, New Products | Tags: fashion, hoodies, hoodys, ladies, quiksilver, roxy, roxy accessories, roxy clothing, roxy fashion, roxy luggage
Roxy has become a name we all love and recognise. Steming from the Quiksilver company- the brand was conceived in 1991 after it was realised that surfers had girlfriends and girls also loved surfing. The first female recorded learning to surf was back in 1915, but it was not until the 1980′s that surfing saw a huge boom in female participants. Retro surfing had begun.
Gone were the days of girls wearing there surfer boyfriends clothes. In came bright vibrant colourful patterns in the form of bikinis, tees, shorts, denim and snowear. Since its early conception Roxy Clothing has become a market leader with its casual. vibrant approach and fun clothing names. Roxy now has a huge range with the Roxy Luggage and Roxy accessories proving to be very popular.
The Roxy brand logo is one of the marketers great concepts and captures everything about the Roxy message. Fun, functional and femine surfwear for all.
We have just landed some fantastic new Roxy hoodies and Jumpers from the Roxy Fall Range.
The Roxy Bees Knees – We like this name! Perfect for after a surf or that evening festival.
The Roxy Happy Ending Hoody in heather grey. Looks great with embroidery and some stylish detailing on the back.
Going for a more traditional name this time the Roxy Metro is a bold winter colour. Warm chocolate. Grab your winter / Fall Roxy clothing before it goes.
Hardcloud have large stocks and colours of all the Roxy range so you can find something right for you. We are adding new stock daily so please keep checking back and if you cant find something you like or have seen let us know and we will endevour to get some in for you.
