Hardcloud Official Blog – Hardcloud Streetwear, Surf & Skate Clothing Blog


Skateboarding – Sidewalk Surfing
23 July, 2009, 4:04 pm
Filed under: General, Videos | Tags: , , , ,

As our Hardcloud blog develops we want to encompass all the sports and activities that you are readers enjoy.

The team here at Hardcloud have all at some stage picked up a skateboard and had a go. Surfing and skateboarding have their roots firmly interlocked as many early surfers also enjoy the flow and movement of skateboarding. Both sports have obviously grown and developed over the past 50 years with new technologies and disciplines. 
Skateboarding fashion has its roots linked closely with music in the form of  punk, rock and metal. It also takes influences from  urban and surf lifestyle culture.  Enjoy this gem of a video from 1975 about skateboard safety – this is where it all began.

If skateboarders had an equivilent of the surfers boardshort it would most definately be the skate shoe. Skate shoes have become so important and the R&D involved in the shoes we use today has been huge.  The Era was designed back in the 1970′s in collaboration with skaters Tony Alva and Stacy Peralta and was designed to be hardwearing yet cool. An example of the now modern but re-released Vans Era.


The Era and Vans also became a favourite for BMXers due to its cool image soft nature and flexibility which riders began to recognise and love. Professional riders like to feel at one with their board or bike and this shoe helps them to achieve this. If it aint broke dont fix it even after forty years! Vans has grown from its early days into one of the most well know shoe brands in the world. Hardcloud.com has excellent stocks of Vans, Globe, Etnies, DC and more – all inspired and designed for skate, fashion and riding!



Wet & Windy Action Sports Festivals
13 July, 2009, 12:04 pm
Filed under: Events, Videos | Tags: , , , , , , , ,

The Relentless NASS & Wakestock Music and action sports festivals have now come to a close for 2009.
Early reports are that they were great events despite the weather, good work to all for turning out. If you werent at NASS a skateboard and bmx orientated event, you may well have been up at the Relentless Wakestock event at Abersoch in Wales – where I hear the weather was even worse. (Tents flying around everywhere). The music and party atmosphere pulled everyone through and its only rain. Wakestock also celebrated its 10th birthday this year so congratulations to all involved with organising the event over the years, for turning it into a great rave in north Wales.

If you couldn’t make it to Nass below is a little snippit of pro skater Christian Heise and his flatland freestyle skateboard routine from this year.  

Hardcloud and the team scower the world for the best styles and designs in skate shoes/footwear. We currently have 90 styles in stock for you to choose from in every style and colour. So whether you are perfecting that first ollie or need some treads to head down to the beach, check out out hand picked styles from DC, Etnies, Globe, Macbeth, Odessa and more.
The next big Relentless event is the Boardmasters in Newquay next month, which from past experience has been awesome, fingers crossed we get the waves like last year. Make sure your dressed for it. Forcast is sunshine and waves.