Filed under: General, New Products | Tags: volcom, volcom clothing, volcom fashion, volcom jackets, volcom outwear, volcom pants, volcom snow, volcom snowboarding, volcom stone
The Volcom Snowboarding Catalogue is sitting on my desk and it really is making me want to book a snowboarding Holiday.
The opening shot of Gigi Ruf and team smashing a powder field is enough reason to get the credit card out.
Volcom is also pleased to annouce that this year it has successfully acquired a patent for its Zip-Tech technology. (Again one of these moments where I am thinking why did I not come up with that its so simple and works so well). This interface lets you easily join your pants to your jacket with no gaps like on other systems, so you literally get no, none, nientie, nothing down your back. It also helps prevent ice burn that you can get when riding outback.
What Volcom and the team Say
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Since 1995 Volcom has celebrated creativity by giving established and aspiring artists a chance to express themselves through products. The Volcom outwear winter range has also been strongly influenced by a painting by Mike Parillo and Volcom’s resident artist. As shown by the detailed pallet of colour shown below.
Other featured artisits in this years range are Michael Zepeda, Mark Gardner and Guerilla arts, check out there work on the web there is loads of great stuff!
As for the Latest Volcom Snowboarding clothing check it out on Hardcloud.com
Check out this sweet jacket, Super Orange.

But the Volcom ICEMAN jacket in vent colours is a winner for us.
So enjoy get kitted out for the season in Volcom snow clothing.
Filed under: General, Industry News | Tags: wesc, wesc clothes, wesc clothing, wesc earphones, wesc fashion, wesc headphones, wesc hoodies
WESC – We Are the Superlative Conspiracy -
The popular Swedish fashion label which produces a range of fashion and earphones has recently relaunched its new website.
The all new site, follows a new and exciting approach with an almost magazine style. Follow the growing list of WeSC activists in the latest gear, from TV presenter Ed Leigh to My name is Earl’s Jason Lee. We certainly like Amy Gunther and Annie Bings pics.
Find out about all the latest WESC news, developments, collaboration project and more in the WeSCpedia. WeSC capture their personality through action sports, music art and global city culture. Hardcloud.com carries the latest WESC range from WeSC headphones like the Bongo and Oboe. Through to the latest jeans, hoodys and Jackets. So why not check out the new site. And then head down to Hardcloud and get all the gear you like want and need from WESC!
Filed under: General, Hardcloud News/Info, New Products | Tags: volcom, volcom army, volcom clothing, volcom fashion, volcom jackets, volcom jeans, volcom stone
Welcome ladies, gentlemen boys and girls this is the Volcom show!
We are massive fans of the Volcom message and clothing line, Volcom add a twist to all their items, through their branding, advertising and team riders. The Music section of the brands site is well worth checking out, if you like new up and coming music. As Autumn arrives we have hand selected some real gems from our collossal range that you need to add to your wardrobe.
If you are looking for a gift for someone this is the style and look of the moment, Volcom’s Upland shirt, The plaid style shirt! A must have for all guys at the moment, smart yet casual, indoors but outdoors. This is my editors choice.
The Volcom Jeans collection is better than ever, we have selected just a few from our huge range.
Volcom, Volcom Stone, the Youth against establishment, Veeco, Volcomarmy are here at Hardcloud.com.
We have huge Volcom stocks of mens and ladies fashion, Enjoy the Stone!
Filed under: General, Hardcloud News/Info, New Products | Tags: roxy beanies, roxy clothing, roxy fashion, roxy jackets, roxy luggage, snow jackets, snowboarding
The snow season is approaching quickly, blue skies and white pistes. Looking good on the slopes is so important these days and Roxy are the masters of style and function. Roxy manage to generate personality, passion and soul through their clothing. We are loving their new Roxy jackets and Roxy snow clothing.
The beautiful new winter collection is no different if you want to be bold go bold, want a more stuble look you can choose this too. Roxy understand you need to use your jacket for life not just on the slopes, and this year is no different. The Roxy Range at Hardcloud.com allows you to dress for the slopes whilst also making sure you look awesome for the apres!
Check out this footage of Roxy snow team rider and up and coming star Sarah Burke who is really starting to turn heads with her ability and guts!
Hardcloud.com have Roxy bags, Roxy luggage, Roxy beanies and Roxy hoodies all just in and we know you are going to love it so get dressed for winter at Hardcloud.com
Filed under: General, Industry News | Tags: skate magazine, skateboarding, skateboards, volcom clothing
Continuing with the Hardcloud skateboarding theme this morning, I have been looking over and reviewing tweaker magazine. There are a lot of ezines appearing out there at the moment for almost all the extreme sports. I have seen them for surfing, kitesurfing, windsurfing, FMX and they all offer slightly different styles of reader and approach to articles and interviews etc.
Tweaker zine is a UK skateboarding magazine that focuses on UK riders and companies and general news from around our shores. Check out the brand below.
The magazine is well laid out and what tweakerzine does that is slightly different from other ezines is it treats each article as a separate story in its own right. You can scroll between articles/features and then look through the pages of just this feature before moving onto the next subject matter.
The biggest advantage of this is you get quick load times and I have never been waiting for new content to load if I am quick flicking the pages. This is a common problem with some of the older style readers.
Excellent articles and excellent content on the UK skateboarding scene.. Well worth checking out.
Hardcloud.com carries huge stocks of the latest skateboarding fashion from brands like Etnies, Volcom clothing, DC Shoes and more.
Filed under: General, Industry News | Tags: caughtinthecrossfire, crossfire skateboarding
As autumn approaches Hardcloud and all the team here would like to wish – caughtinthecrossfire.com the skateboarding and music ezine site a very happy birthday.
Hardcloud has its roots in skateboarding and we often look to crossfire for ideas, inspiration, news and details of the UK skateboarding scene. The site follows grass roots skateboarding through to events, music events and film Premiers. The site has a huge selection of interviews and carefully selected video footage from a number of core riders.
We love the ezine so keep it up guys.
hardcloud.com has a huge variety of the latest skate inspired clothing from Etnies, WESC, Volcom, Vans, DC, Gravis and plenty more.
Filed under: General, Hardcloud News/Info | Tags: volcom belts, volcom clothing, volcom fashion, volcom hoodys, volcom jackets, volcom jeans, volcom shirts, volcom store, volcom tshirts
You all remember the recent Volcom Stone promotion only at Hardcloud.com. If you ordered clothing from our huge Volcom clothing range you received a free Volcom stress stone ideal for your desk at work.
One of our customers and a clearly an extreme sports fan based on the Monster rally car and FMX shot in the back ground sent us a photo of him testing out his Volcom stress stone. Thanks! Don’t forget if you want to send us any photo’s or pics of you in your free hardcloud gifts then send them to jonny@hardcloud.com and tell us what you’re up to.
Hardcloud has the largest range of Volcom clothing in the UK. We work hard to select the coolist styles and designs from the Volcom Army. Hardcloud has already taken delivery of its autumn and winter Volcom clothing. Check out the latest Volcom jeans, hoodies, tshirts, jackets beanies and more.
Filed under: General, New Products | Tags: air mogan, air zoom cush, lyndon wake, mavrk, nico van rupp, nike skate, nike surf, niko 6.0, zoom oncore
Check out this wicked video from the Nike 6.0 surf house.
Nike and the Nike Swoosh have entered the surf and skate market in the last few years with some classic Nike touches. Added some bold colourways and panel layouts which make the shoes very comfy but also really standout. The Air Zoom Oncore and Air Mogan are our favourites here. The rasta style with a twist in the Air Mogan rasta are definately my favourites.
We are really liking the greens, yellows, turquoises, reds and yellows that appear to make up the range.
The Nike 6.0 team is not just inspired by surf, but dirt, skateboarding and snow influences.
We know that you are going to like these so please don’t hang around. Hit the ramp or that new jump this september in some Nike 6.0 from Hardcloud.com trawlling the world of surf, skate and music fashion so you dont have too.
Filed under: General, Hardcloud News/Info | Tags: alpine stars beanie, beanie, billabong beanie, billabong clothing, etnies beanie, flexifit caps, hat, hats, hurley beanie, volcom beanie, volcom clothing
The Beanie, wooly hat, cap, visor is a must have fashion item now. Gone are the days of just having a hat/beanie to keep your head warm. Todays styles, shapes colours and profiles all help to make up a look and style.
The beanie comes from a slang word – where ‘bean’ means head.
These hats initally were woolen lined caps worn by school boys with a small visor. Early caps/beanies have developed today into two lines as we know them.
The cap or baseball cap which has grown and developed into one style of headwear. Now more commonly either a NewEra style cap with elastic base or the traditional trucker cap. Popular with sports and fashion icons alike. We all remember the huge growth of brands like Von Dutch when worn by celebrities like Ceryl Cole and David Beckham.
Hardcloud have large stocks of both the Flexifit caps and trucker style.
Living in colder climates meant that the locals developed there own headwear like the mogolian trapper hat or the Canadian deer stalker. The rise of snow sports in the early nineties has lead to the development of knit and woven style beanies. Inspired by snow, skate and music/grunge roots. Style and function.
Hardcloud have excellent stocks of the Beanie as we now know it. From all the latest brands, Volcom, Hurley, Etnies, Billabong and more. So enjoy style and function in the latest beanies this season from simple headwarmers to the peaked beanie. Every colour from Blue to Green Via black and red in stock. A word of advice always have a beanie in your car. You never know when you will need one even in the great british summer.
Filed under: General, Hardcloud News/Info, New Products | Tags: animal, animal clothing, animal fashion, animal jumpers, hoodies, ladies fashion, white air
Animal clothing the lifestyle brand has just hit Hardcloud! The Ladies collection has some great pieces – and we think you will love them.
From boots, bags, hoods and tees.
The UK’s number 1 lifestyle fashion brand has pulled together another superb range of Ladies Animal Hoods for this fall. We have selected below just a few of our favourites. Perfect for the September festivals like Bestival or Whiteair.
Animal Worldwide Freeride has always had its collection endorsed and supported by a large team of pro riders.
The ladies Animal team is made up of MTB, surf, skate, windsurf and snow professionals. This years collection looks equally at home on the beach or by the slopes. If you are interested in finding out more about the Animal Ladies pro teams. Look up riders like Kate Foster, Susi Mai, Kirsty Jones & Rach Atherton on Youtube.
Many of these team riders will be at this years White Air festival. The Animal Team tour is expected and I am sure many of the wakeboard, kitesurf and bike teams will be on display at this years event.




















