Hardcloud Official Blog – Hardcloud Streetwear, Surf & Skate Clothing Blog


DC Skate The King of Series.

The team here at Hardcloud like to keep our ears close to the ground at all time. Why so we can bring you the latest news in the busy world of action sports. This week DC footwear and all the action from their 2009 King series.

DC Skate shoes have been running an interesting comp over the last few months to find the King. The King Of Series !
The king of series first started in New York in 2006 and offered a Jam style comp in certain locations across the city. The comp then expanded as people started to enjoy the close action of the urban skate series. 2008 saw kings crowned in LA and Brazils Sao Paulo. This year the event started in Dublin.

The 2009 season then moved onto Vancouver in Canada and finishes in Chicargo with Kings crowned in each countries perspective series. A great event and a popular concept. Keep your eyes peeled for this event being held for a 5th year in 2009. Hardcloud carries huge stocks of DC shoes, DC Snow and DC clothing. So get what you need to look fly on the streets this autumn only from the UK’s Number 1 surf skate and music inspired fashion site.



Geoff Rowley Back in the UK

One of the UK’s most well know and well respect professional skate boarders returned to his old stomping grounds to see some hardcore Rowley fans.

Rowley returned to the UK and visited Portsmouth’s Southsea Skatepark in September 2009. The Vans footwear and Volcom clothing rider moves to the states many years ago to master his art and also give him a larger opportunity to turn professional and earn an income from the sport he loves.

Rowley has even featured in Tony Hawks – Skateboarding game releases for playstation and xbox 360.

Below Rowley at the famous Southsea skate park snake bowl.

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Rowley has been on the Vans skateboarding team now for many years. His Rowley XLT model has been a best selling skate shoe for years. The new Vans Rowley XLT is as good as its ever been just wityh more vibrant colours.

The event at Southsea was supported by Volcom Clothing and Geoff was on available to help hand print some unique and special Volcom clothing for those that attended. For this and more information on Volcom check out The Volcom clothing site. We have a huge selection of the latest Volcom clothing in store now at hardcloud.com.

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Red Bull Xfighters Clothing – The Look

If your heading to the Red xfighters event you need to look good! London has some beautiful people so impress in the latest and freshest styles from the industries inspired fashion brands! So get the right look at Hardcloud.
We look after you - so this is all you need for the evening from top to toe.

Volcom Underwear and Socks

The latest DC shoe co clothing Jeans & Tee shirts.

The Etnies clothing gets better every year and these light weight hoodies are perfect for the summer when its cool but not cold.
Although the misses will probably steal this of you.

Or if you prefer a t-shirt, jacket combo, hey maybe all 3 then Hardcloud recommend this lightweight Bench jacket. You never know whats going to happen with the weather.

The Look is almost complete. Just a belt and some footwear to go and you are ready.
To bring some contrast to your look. We have a bold white belt and some super comfy Enties Angle trainers

The action sports boys and girls will love you in this look, this and loads more combos available online at Hardcloud.com.



Red Bull Xfighters are Coming to Town

Good morning apolgies for the delay in this latest post. We have been manic here at Hardcloud. With all the new stock arriving for fall. The Animal Clothing, Hurley, WESC, Volcom, DC shoes & plenty more has been restocking our warehouse for those cooler evenings in August and September.

So I am gutted told all my mates to get tickets for the Red Bull Xfighters 2009 in Battersea London, they did and I forget to get one. Now they are all sold out. So looks like I am watching it on www.freecaster.tv. Online. Enjoy this little sneak preview of what to expect in London this Saturday evening.

The Red Bull Xfighters current standings and results so far are as follows.
01. Nate Adams
02. Ego Sato
03. Robbie Maddison
04. Mat Rebeaud

This years xfighters has been a hotly contested series as it always is. With a few controversal results along the way. The top 4 can still all win the event, last years winner Rebeaud has a lot to do and I have to say the consitent Ego Sato and DC shoe co rider Robbie Maddison have been flying. Can Nate Adams nail this years season. Personally I have to say I would like to see a none American win the event – I am going for the underdog. Ego Sato.

Please leave your comments on who you think will win this years event……

Please don’t forget if your off to the event you will need to look the part and we have all the latest clothes as worn by the pros in stock at Hardcloud.
If like me you did not get tickets don’t forget the LG Freeze at the same site is only a few months away. Get your tickets fast. http://www.londonfreeze.com/



Animal Clothing – Sponsor Relentless Boardmasters
6 August, 2009, 2:49 pm
Filed under: Events, Industry News | Tags: , , , , , ,

The Relentless Boardmasters is  upon us – the event started yesterday, with the weather for the spectators looking perfect. However the swell forecasts do not look too positive. Only time will tell! Last years event saw some of the best swell the event has seen. With so many stormy conditions in the run up to the event. Fingers are crossed as its always good for any event especially an ASP one like this to get a result.

Very late on in the preceedings announced only a couple of days ago – Animal Clothing the UK’s largest actionsports/freesports brand has signed up to sponsor the event. It is always great to see home bread brands supporting these great UK festivals which we appear to put on quite well for a little island.

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Animal clothing have signed up to be official time keeper for the ASP WQS event, whilst it’s Animal Relentless Bike tour will be on site to show off their skills. The event is growing every year. If you can’t make the next couple of days tickets are still available for the weekend and the evening entertainment over on the cliff at watergate bay.

To make sure you are hooked up with all the latest mens animal clothing and ladies animal clothing and loads more of the coolist surf brands be sure to visit us before you head down.

www.hardcloud.com



Hurley US Open of Surfing
22 July, 2009, 4:06 pm
Filed under: Events | Tags: , , , , , ,

Hurley’s new strapline Microphone for Youth – follows a similar stance to that of Volcom’s – Youth against establishment – Today’s youth love skating, surfing and music lifestyle even if they dont participate the masses are interested and inspired by the ability of a youth pro surfer or skater.

Microphone for youth

Hurley now one of the largest surf brands on the planet is making serious waves in the run up to the its ASP event in 4 weeks time.
The Hurley US Open 2009.

With so much undercurrent surrounding the potential new surfing tour-based on a model of – its our tour we own the rights. Can the world of surfing deny and wash their hands with the current model of surf brand rights ownership. Hurley is flexing its muscles at present despite the recession and the Kelly Slater tour headed stories. By annoucing a prize pot of $100k for the first time in Surfing history. A PR stunt for the Huntington Beach event or a wake up call to the top 45. Surfing is the brands and they help support the best surfers in the world create a stage that allows big prize pots due to the draw of huge crowds. This is a professional sport and professionals need to get paid.
Multi millionaire Slater can push back against the big brands and get heard – but the well paid pro’s need to be careful not to bite the hand that feeds them. Watch this space I think, Hurley. Volcom and Quiksilver will all use there voices when the crunch comes!

Here at Hardcloud I am really enjoying the Hurley Youtube Channel - Loads of great interviews and details about the Hurley US Open event especially the current featured video! To get yourself the latest Hurley Gear please click here.



Wet & Windy Action Sports Festivals
13 July, 2009, 12:04 pm
Filed under: Events, Videos | Tags: , , , , , , , ,

The Relentless NASS & Wakestock Music and action sports festivals have now come to a close for 2009.
Early reports are that they were great events despite the weather, good work to all for turning out. If you werent at NASS a skateboard and bmx orientated event, you may well have been up at the Relentless Wakestock event at Abersoch in Wales – where I hear the weather was even worse. (Tents flying around everywhere). The music and party atmosphere pulled everyone through and its only rain. Wakestock also celebrated its 10th birthday this year so congratulations to all involved with organising the event over the years, for turning it into a great rave in north Wales.

If you couldn’t make it to Nass below is a little snippit of pro skater Christian Heise and his flatland freestyle skateboard routine from this year.  

Hardcloud and the team scower the world for the best styles and designs in skate shoes/footwear. We currently have 90 styles in stock for you to choose from in every style and colour. So whether you are perfecting that first ollie or need some treads to head down to the beach, check out out hand picked styles from DC, Etnies, Globe, Macbeth, Odessa and more.
The next big Relentless event is the Boardmasters in Newquay next month, which from past experience has been awesome, fingers crossed we get the waves like last year. Make sure your dressed for it. Forcast is sunshine and waves.



Glastonbury is here!!
26 June, 2009, 1:24 pm
Filed under: Events, Music

It’s that time of year again – GLASTONBURY!!! if you are lucky enough to be there then you will be seeing live acts such as N*E*R*D, Kasabian, Blur, Status Quo, The Prodigy, Paolo Nutini, Bloc Party 7 many more.

However if you couldn’t make it this year why not check out http://www.glastonburyfestivals.co.uk/ for the latest news and info.



Welcome to our blog!
26 June, 2009, 8:25 am
Filed under: Events

Welcome to the www.hardcloud.com blog.

Surfing, snowboarding, wakeboarding, bmxing, mountain biking, moto-x, drinking, listening to music we all do at least three of these things each, and that is what Hardcloud is about.

We wear what we sell and we hope you find something to inspire you. As surfers and all the rest of it the things that influence us in everyday life are pretty simple, listening to a new track for the first time, surfing at our local break (Wittering rocks!), going out with our mates. These are the things that help us decide what kind of clothes to offer.

The Hardcloud team have all been involved in running websites for the last 5 years so we all have a pretty clear idea of what is needed. Customer service is important to everyone so rest assured we will break our backs to sort problems, answer emails, make sure you get your stuff on time etc.