Filed under: Music, New Products | Tags: dc clothes, dc clothing, dc shoes, dc volcano, dcshoecousa
The shoe of all shoes has just appeared on my desk! The all new and greatly anticipated Groove Armada DC Shoe Co Volcano. Endorsed by Tom and Andy from the Band.
Groove Armada’s Discography spans across a decade with their first album Northern Star Launched back in 1998, but the DJ’s have been around since the early 90′s. The band have since had 4 studio Albums, The Lovebox Album a best of and the 10 year History. Plus have worked on a number of compliation and chill out albums including another late night and back to mine…..Worth checking out.
Groove Armada have been working hard on their new album for release later this year. Its slight delay has caused them to drop out of some of the 09 summer festivals – However the pair were still able to play at Londons Lovebox a few weekends ago and graced the crowd with a couple of new tunes.
GA are most well known to the masses for tracks like Superstylin, Everybody looks the same and I see you baby……. (shaking that arse).
The new collaboration between the duo and DC has created this mismatch pair of shoes, choosing bold metallics and vibrant pink, green, blues and yellows.
These awesome DC Shoe co, Volcano GA trainers were designed with the funky dance crowd in mind. The bold and vibrant colours have been influenced by the duo’s dance followers and can be found across the bands artwork and merchandise. The shoes were released exclusively on the dance island of Ibiza at the DC Shoe co party with 500 lucky dancers enjoying a styling set from the boys.
Hardcloud.com as always have landed this stock and these shoes are limited edition and will not be around for long. Perfect for wearing or if you are a collector I imagine these champs will be a welcome addition to your DC, Vans and Nike collection.
Please visit hardcloud for all the latest DC shoes, and DC clothing.
Filed under: General | Tags: bmx, clothing, etnies, fashion, shoes, skate, wakeboarding
I was having a chat with a friend of mine early today about boardsport clique’s culture and subcultures.
This stemmed from a conversation about Etnies shoes and where the name came from. Being a bit of a brand nerd I gave him the lowdown of this brands conception – Enties shoes was originally called Etnics (Ethnics) which seamed appropriate for the skateboarding small tribes/subcultures that were created from groups of guys out on the streets finding new places to ride through the early to mid 80′s from America to Europe.
Enties has now gone on to create some wicked shoes for skateboarders, surfers, wakeboarders and BMXers all inspired by being part of their own subculture in the larger industry culture. In todays world what you wear as a person says a lot about you! And on your feet even more!
Surfing has probably the most well known culture due to its underlying size, Etnies clothing and shoes quickly spread through the skating culture and into surfing. Surfing and skateboarding carry a similar culture and influence.
Surfing does also benefit from one its age two its green credentials/links with the soul of the sea and the elements but also its global presence. Apart from the locals culture in surfing which can be rife and slightly agressive on the whole surfers are a very social and accepting of new and old water users.
Our conversation stemmed from Wakeboarding a younger and newer sport that tends to carry a slightly younger and more cliquey front.
This appears to come out in its media and icons. Recent developments within the sport have taken it into urban zones which I think has helped it to shed its clique subculture and take boat riding to the masses in the form of cable tows and winches! This is only a benefit for wakeboarding and the action sports industry as a whole which has been dominated by skating, BMX and FMX.
New sports/disciplines help keep things fresh. Shawn White did this with skate boarding and snowboarding. I can wait for this from skaters, snowboarders and surfers, wakeboarding in city competitions. It is this new culture of urban events that is helping to help our culture grow worldwide.
Check out some items I found where summer meets winter. and Red Bull Wake the line.
Hardcloud has skated around the Etnies warehouse to bring you the latest shoes and clothing. Find out more here.
Filed under: Competitions, General | Tags: biffy clyro, brighton, competition, doves, festival, Music, tickets, white air, white lies
The Team at Hardcloud – thought long and hard about how we could reward you this month.
We have manged to get hold of two of the most sort after tickets of the year. The Team at White Air have kindly hooked us up with a pair of tickets for one lucky winner. All you have to do it give us your name and email address in return we will put your name forward to win these tickets.
The tickets allow you to enter the event and experience all the extreme sports over the weekend, including skate, surf, high diving, wakeboarding, mountain biking. You name it these guys have displays on across the weekend. The tickets also give you access to see bands like, Biffy Clyro, Dove, White Lies, The Cribs and more.
So please get onto Hardcloud.com now and try to win!
Hardcloud have just taken delivery of a lot of Dakine Luggage. This got me thinking what is Dakine…. What does it mean and where does it come from.
We all know Dakine as the company has grown to become one of the largest luggage a accessories brands for lifestyle sports. Dakine now creates products for surf, skate, snow, windsurfing, kitesurfing and more.
So you are thinking why the strange title for this post….Do you know Dakine might be a bit more appropriate?
Pidgin is a type of Hawaiian dialect – also known as a Creole which is a language that is stable and has developed from a nativized language. In laymans – a mixture of English and Hawaiian. Dakine means ‘ the kind’ or ‘the best’ and it appears that Dakine has achieved this.
Its founder Rob Kaplin – first started making surfing leashes back in 1979 with the idea that products needed to be well tough and durable to withstand the strong Hawaiian surf. Quickly Dakine became well known on the islands and soon windsurfers asked the company to make straps and pads for their boards.
Dakine luggage was born after the company HQ moved to Hood River Oregan so they could be close to the water and the slopes. First came snowboard gloves and then the launch of the Dakine Helipack. A back country backpack. The success of this design it what we now see in the Dakine split rollers, EZ travellers.
Filed under: General, Videos | Tags: fashion, shoes, skate shoes, surf, surfing
As our Hardcloud blog develops we want to encompass all the sports and activities that you are readers enjoy.
The team here at Hardcloud have all at some stage picked up a skateboard and had a go. Surfing and skateboarding have their roots firmly interlocked as many early surfers also enjoy the flow and movement of skateboarding. Both sports have obviously grown and developed over the past 50 years with new technologies and disciplines.
Skateboarding fashion has its roots linked closely with music in the form of punk, rock and metal. It also takes influences from urban and surf lifestyle culture. Enjoy this gem of a video from 1975 about skateboard safety – this is where it all began.
If skateboarders had an equivilent of the surfers boardshort it would most definately be the skate shoe. Skate shoes have become so important and the R&D involved in the shoes we use today has been huge. The Era was designed back in the 1970′s in collaboration with skaters Tony Alva and Stacy Peralta and was designed to be hardwearing yet cool. An example of the now modern but re-released Vans Era.
The Era and Vans also became a favourite for BMXers due to its cool image soft nature and flexibility which riders began to recognise and love. Professional riders like to feel at one with their board or bike and this shoe helps them to achieve this. If it aint broke dont fix it even after forty years! Vans has grown from its early days into one of the most well know shoe brands in the world. Hardcloud.com has excellent stocks of Vans, Globe, Etnies, DC and more – all inspired and designed for skate, fashion and riding!
Filed under: Events | Tags: clothing, fashion, hurley, hurley us open, surfing, tees, tshirts
Hurley’s new strapline Microphone for Youth – follows a similar stance to that of Volcom’s – Youth against establishment – Today’s youth love skating, surfing and music lifestyle even if they dont participate the masses are interested and inspired by the ability of a youth pro surfer or skater.
Hurley now one of the largest surf brands on the planet is making serious waves in the run up to the its ASP event in 4 weeks time.
The Hurley US Open 2009.
With so much undercurrent surrounding the potential new surfing tour-based on a model of – its our tour we own the rights. Can the world of surfing deny and wash their hands with the current model of surf brand rights ownership. Hurley is flexing its muscles at present despite the recession and the Kelly Slater tour headed stories. By annoucing a prize pot of $100k for the first time in Surfing history. A PR stunt for the Huntington Beach event or a wake up call to the top 45. Surfing is the brands and they help support the best surfers in the world create a stage that allows big prize pots due to the draw of huge crowds. This is a professional sport and professionals need to get paid.
Multi millionaire Slater can push back against the big brands and get heard – but the well paid pro’s need to be careful not to bite the hand that feeds them. Watch this space I think, Hurley. Volcom and Quiksilver will all use there voices when the crunch comes!
Here at Hardcloud I am really enjoying the Hurley Youtube Channel - Loads of great interviews and details about the Hurley US Open event especially the current featured video! To get yourself the latest Hurley Gear please click here.
Filed under: Hardcloud News/Info, Latest Offers | Tags: blog, current promotions, hardcloud, new stuff, promotions, voucher code
Hardcloud.com have decided to offer you the readers of our new blog a 15% discount. As a valued Hardcloud customer we are keen to see how many of you see we have a new blog and want/like to read the stories we write. This code above is an exclusive code for blog readers only.
Use code – hcblog15
How do I use the code – easy head to hardcloud.com have a look at our bargain offers or perhaps our new stuff thats just arrived. Add to cart/buy. Then please add hcblog15 to the promotional code box and select recalculate order. You 15% discount will then be applied to your order.
Enjoy!
If you have any questions please do not hesitate to contact us – or tell us what you would like to see on our new HC blog.
Use code – hcblog15
Filed under: Hardcloud News/Info, New Products | Tags: footwear, girls, ladies, macbeth, sara, sara quinn, shoes, tegan, tegan quinn
Hardcloud & the team continue with our Macbeth Music inspired fashion day by offering you the Macbeth Tegan and Sara’s high top trainers.
Macbeth understand the importance of inspiring & supporting the female musician too. Tegan and Sara are recognised as having amazing tastes in fashion and this trend continues. Macbeth have jumped on this fact and the duo’s popularity with the launch another endorsed shoe with the band.
These denim ladies specific high tops look wicked and you have a choice between the black or white inspired trainer or both. The bands most recent album “The Con” has been heralded as a masterpiece and is well worth checking out you can find them on Myspace.
These have just landed back in stock and are seriously popular. Please be quick they wont be around for long. Fans are passionate and loving of Nolan Tegan Quinn & Nolan Sara Quinn.
Get rocking in a pair of these now only at from Hardcloud.com.
Filed under: Hardcloud News/Info, Music | Tags: angels and demons, clothing, fashion, macbeth, Music, shoes, skate shoes, tees, tshirts
Monday has landed -
So apparently staying in the the new going out. Well if thats true the only way to do it in style is to turn off the TV and listen to some awesome tunes. Or get yourself to a Gig and let your self go!
The Hardcloud team have been looking at the new Macbeth range this morning and some exciting things to come! Macbeth the music and youth culture inspired label has a facinating tale behind its conception. At 15 Tom Delonge was given a guitar and started to play - listening to bands like NOFX, Jimmy Eats World and Fugazi inspired him that he wanted to make music.
Blink 182 was formed back in 1992 and they became big, very big. With a series of rock, pop, punk tunes and over 4 albums that any teenage skateboarder or surfer who loved Tony Hawks proskater on Psone loved! Blinks success lead to new relationships and huge wealth.
It was these relationships and Delonge’s passion for skate and music culture that inspired the creation of RLP – Really Likeable people. ‘The idea’ to help up and coming bands. Atticus, Macbeth & Loser kids became the results of this success and collaboration.
The skate music, surf music overlap is very strong because the fan, participant or outsider enjoy both and spend a great deal of time watching the films and lifestyle inspired movies we all see in every day life. The success of these brands Macbeth footwear and Atticus clothing comes simply from good design and an inner passion from the people involved. The ranges are accessable for all but for a true fan you know the stories behind the footwear and the clothing. You want to be part of the family you want to rock out!
The Macbeth shoe line is endorsed by Delonge’s latest band – Angels & Demons, Blink of Course, Green Day, Fred Iero of My Chemical Romance and Fred Mascherino of Talking back Sunday and the Colour Fred – also have there own endorsed shoe. Check them out on Myspace, Hardcloud try and follow all our favourite bands on the site. If you have any recommendations please get in touch and tell us about them. Hardcloud as always have great stocks of the Macbeth Music inspired footwear as well as a huge range of Atticus clothing. Plug in and walk on in style with some Macbeth Footwear.
Filed under: General, New Products | Tags: caps, hats, hurley, hurley clothing, hurley fashion, hurley surf, hurley tshirts, mens, tees
Hurley- Who is Hurley and where did the brand come from.
The simple fact is Hurley was set up by some chap called Bob.
Hurley has always maintained its close relationship to the beach and the lifestyle where it first was born under the watchful eye of two men. Bob Hurley was a well known surf board shaper from the 1970′s who shaped for some of the best in the world. It is his name that has helped to create the Hurley brand we know and love today. (Plus his friend and business partner has a crazy name that would have never taken off). Look it up on Hardcloud.com.
I wonder who will be the next big surf brand in 30 years time? Will small brands still be able to reach the big time with stylish influential designs and can these same stories and adventures still exist?
Could these small brands stem from the beach core and lifestyle inspired approach to life in our busy world? After all Hurley, Volcom, Quiksilver and Animal all started from a small project with a big idea. Quiksilver as boardshorts, Animal as watch straps all for friends to start with from garages and Volcom after a mental trip of two friends who wanted the lifestyle and experience to continue forever………
Hurley and his business partner for almost 15 years ran and managed Billabong USA under license from Billabong Australia. After a time Hurley saw that Billabong USA had drifted apart from its Australian cousins and was up for Renewal. Billabong
was handed back and Hurley and co set up Hurley from Costa Rica with one mission statement freedom of expression and the last 10 years are history. What has stemmed from 40 years of surfing culture and commercial experience is an awesome range of tees, boardies, hats, hoodies and more. Hurley has the complete clothing line up for all tastes and styles.
The team here at Hardcloud have landed an enormous delivery of all the latest Hurley 2009 Summer / Fall gear. All we know is it looks awesome with some classic Hurley inspired designs and models. Hats, beanies, tshirts and Hoods.
